The Aesthetic Guide is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

L'Oréal loses Botox trademark challenge in EU

Article-L'Oréal loses Botox trademark challenge in EU

Brussels — Cosmetic manufacturer L’Oréal’s attempt to trademark products with a similar name to Botox (onabotulinumtoxinA, Allergan), was rejected by the top European Union court.

Bloomberg News reports that the EU Court of Justice upheld earlier rulings by the EU trademark office refusing L’Oréal, the world’s largest cosmetics maker, the right to trademark the words “botolist” and “botocyl” for cosmetic products.

“The use of the marks at issue would take unfair advantage of the reputation of the Botox trademarks,” according to a court statement.

According to Allergan, L’Oréal was attempting to cash in on Botox’s reputation by using similar names for cosmetics.

“This court ruling reinforces Allergan’s position that the Botox name should only be used in relation to Allergan’s product,” a company spokeswoman said.

Representatives for L’Oréal had no immediate comment.

Go back to the Cosmetic Surgery Times eNews newsletter.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish