The Aesthetic Guide is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Is Google+ still relevant for cosmetic surgeons?

Article-Is Google+ still relevant for cosmetic surgeons?

A couple of years ago, Google+ was predicted to succeed Facebook as the next big social media platform. Clearly that hasn't happened. So we asked marketing and SEO pro Sam Peek, Incredible Marketing, to help our readers understand exactly how relevant this social media platform may still be to cosmetic surgeons.

Q: Is Google+ still relevant? Should cosmetic surgeons invest time and money in this social media platform? 

Sam Peek, Incredible MarketingSam Peek: Google+ still matters TODAY, and the recognition that Google (as the search engine) gives to it is a critical factor in the present search algorithm. This will, however, not continue on for very long, perhaps for only the next 6 to 12 months. Google has essentially thrown in the towel on Google+, and has already decommissioned certain functions of the nonaccepted social platform.

That said, Google+ is worth investing time and money only if every other key digital component of your marketing program is running at optimum capacity. This would include Facebook, Twitter, Instagram and even LinkedIn for medical professionals. Google+ only makes sense if you need that last "punch" in the search engines, and you have exhausted all other means.

Related: Effective social media marketing requires more than an occasional Facebook post


Samuel E. Peek is the Founder and Incredible Executive Officer of Incredible Marketing, a full service digital agency focusing on Internet marketing in a variety of professional industries, including healthcare, dental, legal, and finance. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.