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Social media marketers target new surgical clients

Los Angeles — A social media management firm has launched a specialized marketing program that provides online marketing support to cosmetic, aesthetic and reconstructive surgery practices.

PRWeb.com reports that the firm offers complete social media management to generate new clients and referral business for such practices. The service entails oversight and management of top social sites such as Facebook, Twitter and Pinterest.

 “Referrals are the lifeblood of many cosmetic surgery practices, and given that social media is the ultimate referral platform, sites like Facebook and Pinterest are the perfect marketing tools for these practices,” PRWeb quotes Craig Collins, Maximize Social Media senior vice president, as saying.

In addition to social media management, Maximize, which is based in Los Angeles and Lakeland, Fla., will also manage and optimize Google Plus Local pages for cosmetic surgeons. The company says the convergence of social and search sites makes it necessary for businesses to optimize their Google Plus Local pages to effectively reach target audiences.

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