Allergan Aesthetics, an AbbVie company (NYSE: ABBV), announces the celebration of a milestone moment for BOTOX® Cosmetic (onabotulinumtoxinA). April 15, 2022, will mark 20 years since the U.S. Food and Drug Administration (FDA) first approved the product to temporarily improve the look of moderate to severe glabellar lines, located between your eyebrows. It was the first product of its kind and has since received two additional aesthetic indications – in 2013 and 2017 – making BOTOX Cosmetic the first and only neurotoxin that is FDA-approved for adults to temporarily improve the look of moderate to severe lines in three areas; frown lines, crow's feet and forehead lines.
"It has been remarkable to see how BOTOX Cosmetic has evolved in 20 years, one scientific study at a time that showcases the clinical significance of this treatment," said Dr. Jean Carruthers, MD, FRCSC, FRC (Poth). "BOTOX Cosmetic has not only changed the trajectory of my career but also the way the medical aesthetics community practices and teaches. By any account, two decades is a long time, however in medicine it is just the beginning, and I look forward to the next big milestone for BOTOX Cosmetic."
"This celebration is about reflecting on the people who helped make BOTOX Cosmetic a household name," said Carrie Strom, Senior Vice President, AbbVie, and President, Global Allergan Aesthetics. "We celebrate our customers, our colleagues and all the patients who have been a part of our success. We remain dedicated to BOTOX Cosmetic, the first product of its kind on the market. We are passionate about continuing to drive this market forward and our experienced team is working closely with healthcare providers to ensure we are delivering meaningful innovations that the market needs with our commitment to ongoing research."
BOTOX Cosmetic is bringing its celebration to the public with its first-ever Art Installation which will be on a cross-country tour. Visitors can immerse themselves in a highly visual, interactive experience that takes them on a celebratory journey of self-affirmation. The installation will be unveiled in New York City on Friday, April 22nd at 9 am ET and will be open to the public until Saturday, April 23rd before traveling to Chicago from Friday, May 6th to Sunday, May 8th and finally, Los Angeles from Friday, May 20th to Sunday, May 22nd. Starting on May 30th for eight weeks, a version of the installation will be featured at Resorts World in Las Vegas. Anyone who visits the Art Installation will be eligible to receive an exclusive BOTOX Cosmetic offer powered by Allē®, Allergan Aesthetics' loyalty platform, while supplies last. Terms and conditions apply.
Additionally, to spotlight the people behind the product, the celebration will feature a documentary style video highlighting real patients and providers of BOTOX® Cosmetic – helping to paint a colorful picture of how and why people continue to see BOTOX® Cosmetic as a treatment for someone like them. Starting April 15th, watch the video at www.botoxcosmetic20thcelebration.com and @BotoxCosmetic on social.
To take the celebration nationwide, exclusive BOTOX® Cosmetic offerings will be available to both new and loyal BOTOX Cosmetic patients starting in April. These offerings include a chance to win a trip for two to see Resort World's new Allē Lounge on 66, in addition to tickets to a concert. Register for the chance to win between April 15th and April 29th by visiting www.botoxcosmetic20thcelebration.com and following the steps on the site. This is a limited time offer. Terms and conditions apply.