The Aesthetic Guide is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Botox campaign to counter face freeze perception

Article-Botox campaign to counter face freeze perception

Irvine, Calif. — Botox maker Allergan, based here, is preparing to launch a print and television advertising campaign later this year aimed at dispelling what an Allergan spokeswoman called “myths” about Botox treatments, according to a recent Reuters report.

Carrying the tag line “Freedom of Expression,” Reuters quotes the spokeswoman as saying that the firm, “want(s) to clearly communicate that while Botox can help women enhance facial appearance, it does not freeze the face and it will enable them to have full facial expressions.”

Reuters reports that some media experts contend Allergan may be foolhardy in launching a campaign that plays off criticism of Botox, especially given growing concerns over the advertising of medical products that some say mislead the public. Some consumer groups and lawmakers are urging limits and even a ban on drug and medical-device ads.

Reuters reports that Allergan plans to submit its Botox advertisements to the Food and Drug Administration for review, a voluntary move.

Allergan also sells silicone breast implants, which the FDA re-approved in November after a 14-year ban due to safety concerns, and according to Reuters is planning a print campaign for the implants as well.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.