The Aesthetic Guide is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Aesthetic MVPs: Noury Adel, MSc: Trailblazing the Aesthetic Industry

Article-Aesthetic MVPs: Noury Adel, MSc: Trailblazing the Aesthetic Industry

Aesthetic MVPs: Noury Adel, MSc: Trailblazing the Aesthetic Industry

To help catapult the next generation of thought leaders into the next stage of their careers, Informa Markets Aesthetics (IM- Aesthetics; has created the Medical Aesthetic Vanguard Program (MVP). Intended for pioneering aesthetic specialists in practice ten years or less, who are on track to make significant contributions to the field of aesthetic medicine, this program provides all the tools necessary to increase exposure and foster priceless connections within the medical aesthetic industry.

There is a limited capacity, so to bNine years ago, oral and maxillofacial surgeon, Noury Adel, MSc, transitioned to focus on nonsurgical, anti-aging treatments using facial injectables and threads and has never looked backecome an “MVP” you must be invited or nominated by a colleague within the medical aesthetic industry. Those accepted as MVPs are given opportunities to strengthen their education, build status and legitimacy as a key opinion leader (KOL) and/or subject matter expert (SME), and receive national recognition, including this feature profile in this new section we are calling “Aesthetic MVPs”.

To kick off this new column, we interviewed an exemplary MVP, Noury Adel, MSc, an oral and maxillofacial surgeon who has been focusing on nonsurgical aesthetics for almost nine years.

In addition to creating the 3-Point Lips technique, Dr. Adel is one of the top aesthetic injectors in Egypt. Furthermore, he is a well-recognized speaker and trainer for many programs, conferences and webinars.

Dr. Adel is currently an official certified trainer for SoftFil Cannula and i-THREAD. He has trained plastic surgeons, dermatologists and dentists on facial aesthetics. He earned a master’s degree in oral and maxillofacial surgery in 2019 and is also known for his scientific research published in local and international journals.

TAG: Dr. Adel, can you tell us a little bit about why you chose to become a medical professional?

Since I was a student in school, I have had a great passion for biology and human anatomy. I was always fascinated by how the human body works and interacts. That is why I always knew that one day I wanted to be a doctor.

TAG: How and why did you choose your specific specialty?

To be honest, I never thought of being a facial aesthetic practitioner. I always wanted to be a surgeon, which I eventually accomplished when I got my master’s degree in oral and maxillofacial surgery after I finished dental school. Still, I had to work on tumors, jaw fractures, reconstruction surgery, etc.

MVP Icebreakers Noury Adel, MScAnd, I loved doing it and helping patients, but there was always something missing inside. When I took a training program on facial aesthetics and learned about the tremendous results that can be achieved with nonsurgical aesthetic interventions (fillers and neuromodulators), I laid down my blade. I felt that this is my calling. I call it the spark! This is what I was meant to do.

TAG: What is your primary area of interest within aesthetic medicine?

Nonsurgical, anti-aging treatments using facial injectables and threads.

TAG: Are you currently working on any clinical research studies related to your area of interest? Or any that you have recently finished?

Yes, I am currently working on new research. I recently had two of my research studies published in the PRS global open journal, one about my signature technique of doing lip filler injections using microcannulas – the 3-Point Lips. And the other is about my approach to treating gummy smile patients using a standardized injection technique and dosage protocol.

TAG: What challenges do you think your generation or the next generation of aesthetic practitioners will face?

There is an increase in the number of aesthetic practitioners. I think this is good for our patients because they come to us with different desires and need practitioners with various skills to fulfill these needs. But these questions remain: Is everyone qualified? Does everyone seek evidence-based medicine, or are they learning from Instagram videos? Do we uphold the integrity of natural treatments or hastily adopt trends like Russian lips or fox eyes? Do we educate our patients about what is wrong and what is right?

My only concern is the lack of control or regulations on the practice of aesthetic medicine, combined with the increase in the number of aesthetic practitioners, may negatively impact the primary goal of facial aesthetics. The good news is that we have an abundance of talented and ethical individuals that maintain the balance in this industry.

TAG: When it comes to your professional journey, where do you see yourself in five years?

I see myself as a KOL, I would also love to have my own educational and academic institution to train and teach a new generation of clinicians. I want to build a legacy.

TAG: You were invited to present as an MVP at The Aesthetic Show this year. What did that mean to you?

It is one of the top conferences of all time, many brilliant minds gather to share knowledge. What could be better than this?

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.