Las Vegas — The International Association for Physicians in Aesthetic Medicine has released a study suggesting that vast majority of American women think medical credentials are critical in their choice of where they receive aesthetic treatments, reports news source PRWeb.
The Las Vegas-based IAPAM’s 2007 Aesthetic Medicine Consumer Study surveyed women ages 21 to 60 on their perception of various aesthetic-medicine procedures. In what the study interprets as a reaction to the unregulated medical-spa industry, 78 percent of the respondents rated medical credentials as very important when choosing an aesthetic-treatment provider.
The study finds that most respondents say they prefer to have cosmetic treatments done in a medical environment versus a spa-like environment, and concludes that the collected data may demonstrate to physicians that there is substantial demand for them to include aesthetic procedures in their practices.
The goal of the study, conducted in March, was to provide guidance for the IAPAM’s physician members who are interested in integrating aesthetic-medicine procedures into their practice. IAPAM officials say the study is the first to confirm that consumer demand exists to this extent and that the public wants procedures such as Botox and dermal filler injections, laser hair removal, leg-vein treatments and chemical peels to be done by a physician.
IAPAM’s 2007 Aesthetic Medicine Consumer Study is available at www.theiapam.com/study.