One critical but often-overlooked component of providing patients with the best possible cosmetic surgery experience is design.
A comforting, well-designed space can elevate the overall patient experience, leaving a lasting, positive impression. Particularly for a business in which appearance plays such a critical role, design matters. An interior designer should understand the nature of the practice in order to best navigate a complex design process. Good designers should handle:
The designer should make certain all elements come together to create an outstanding finished product, while working with the physician to ensure that he or she is involved in the entire process with as little time and effort expended as possible. A designer has the contacts and experience to complete the job so the physician can focus on the rest of the practice.
- hiring of an architect, if necessary
- collecting bids from contractors and subcontractors
- coordinating the efforts of everyone involved with the project
- selecting and purchasing all furniture and materials according to the physician's goals
Rates and timelines will vary depending on the nature and depth of the project and on the designer. Typically a simple, small lobby overhaul will cost approximately $10,000 to $30,000, and larger projects where construction is involved can run between $50,000 and several hundred thousand dollars.
— Candice Mathers, owner, Design Fruition of Chicago, a medspa and laser clinic design firm. She can be reached at (312) 933-3717 or via e-mail at [email protected]