November 17, 2021
Colgate-Palmolive is bringing its EltaMD and PCA SKIN businesses together to elevate and accelerate new product innovations and provide better service to dermatologists, estheticians and other skin health professionals.
Effective January 2022, the newly created CP Skin Health Group will include a combined EltaMD and PCA SKIN salesforce in the U.S. as well as cross-brand marketing and digital commerce teams to ensure best-in-class execution. New roles also will be created to focus on developing breakthrough innovations.
EltaMD and PCA SKIN are two of the top 10 brands in the professional skincare category in the U.S. EltaMD is the leading physician-dispensed sun care brand, and PCA SKIN is a leader in professional peels and medical-grade at-home skincare products. Independent product lines for both brands will be maintained and there will be no change to their distribution channels.
“We’re excited to bring these great brands together to realize the power of our combined forces across R&D, marketing and sales,” said Joanna Zucker, CEO of PCA SKIN, who has been named to lead the newly formed CP Skin Health Group in the U.S. “We have great brands and products that lead their categories; strong connections to dermatologists, estheticians and other professionals who trust us and recommend our products; and talented and dedicated people who are always raising the bar for skin health. With these incredible strengths, we are confident we will together - faster - realize our potential for all those we serve ”
EltaMD and PCA SKIN were acquired by Colgate in separate transactions in 2017.