Your website is one of the most important platforms you can have for your business. Consumers are more likely to find you online before they find you anywhere else. Therefore, your website needs to make a great impression and ensure potential patients that you have the solutions to correct or manage their concerns.
Your website should: attract consumers to your pages, engage them, convert them into clients, generate revenue and inform them about your products and services.
Here are seven key alerts to help identify improvements you can implement in order to make your website more effective.
1. Is your website more than just an online brochure?
Many people make the mistake of simply creating a website that is nothing more than an online brochure. If consumers happen to stumble upon it, they may stay for less than 40 seconds, then leave with no desire to ever come back. These types of sites kill your online presence and efforts. They lack engagement and conversion.
2. Is your website engaging visitors?
Many websites we visit don’t give consumers the opportunity to begin building a relationship by engaging them as soon as they arrive on the home page. They lack rich content, conversation starters and engagement.
3. Is your website helping to build your client list?
Rarely do I see a medical spa website home page that captures people’s information. This is a key tool that will help build your client list and expand your database. You must have ways to capture your visitors’ information and build your lead list.
4. Is your website copy capturing visitors’ attention?
Is your copy clear and focused on benefits? In most cases, medical spa website content lacks a call to action or complimentary offers to entice your visitors to opt-in to your list. Are you sharing information that is important to your visitors? Are you helping them solve their problems and challenges?
5. Is your website generating revenue?
Large sums of revenue can be generated from your website, if marketed properly. Selling gift cards and products online is a great revenue source to increase your overall profits. Make the shopping experience super special and user-friendly.
6. Are you tracking and measuring your website visits?
Google Analytics is a free service you can sign up for to track the traffic you receive on your website and how long people are staying once they visit your pages. Tracking the number of visits and the conversion rate is key to knowing what changes you need to make. Take the time to review how well your website is performing and make it better!
7. Do you have videos on your site?
Not many medical spa websites have videos. Videos are essential to engaging consumers and converting visitors into clients. Videos also help with SEO (Search Engine Optimization). We recommend having a video on each page of your site focusing on the treatment benefits, or sharing a case study. Get the camera out and start doing videos. It will be a great way to differentiate your business and beat the competition!
In summary, your website should be working for you 24/7! Take the time to assess your website and see what you are doing well and what you need to improve. Don’t cut corners by attempting to do things you don’t need to or hiring someone who is not an expert in building effective websites. Invest in a good online presence and use these seven alerts as a guide to help you develop a more effective website that differentiates your business from the competition and is profitable.
About the author
Dori Soukup, Founder and CEO
Ms. Soukup is a global speaker, author, mentor, consultant and the founder and CEO of InSPAration Management, a firm specializing in spa and medispa business development, advanced education and BizTools. Over the past 20 years, Ms. Soukup has contributed to the success of medispa companies worldwide. She is passionate about developing innovative, effective, educational programs and business strategies that lead to exponential growth and profits. Her articles and insights are featured in national and international trade publications, and you can find her book, Spa Business Secrets to Increase Profits, on Amazon.