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Phone etiquette in 4 steps to make your practice ring

Article-Phone etiquette in 4 steps to make your practice ring

Step 1. Pick up the phone
It sounds simple, but studies show that small businesses only answer 36 percent of their incoming phone calls, which means that a large number of potential clients could be slipping through your fingers and finding your competitors instead.

Step 2. Recognize that the receptionist is your VP of sales
The receptionist is the voice and personality of your business. Make sure he or she is trained to be a positive, articulate and welcoming voice that represents your company.

Step 3. Make your phone ring
Online marketers use leading search engines to help drive traffic to your site — then actual calls to your phone. Some encouraging numbers reported by online lead generator Yodle.com: 74 percent of people use search engines to find local business, yet only three percent of local marketing budgets are spent online.

Step 4. Get face time
Good listeners make good salespeople, so be responsive to the customer’s level of understanding. If they sound hesitant or shy, don’t overwhelm them with industry jargon. Once you schedule the appointment, you’ll get the face-to-face advantage you need to help close the sale.

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