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Experts offer New Year's predictions for cosmetic surgery

Article-Experts offer New Year's predictions for cosmetic surgery

Los Alamitos, Calif. -- The American Society for Aesthetic Plastic Surgery (ASAPS) asked leading plastic surgeons around the country to submit their predictions for cosmetic surgery in 2009. Here’s what they saw in their crystal ball:

  • As it has over the past decade, the diversity of patients treated will continue to be a strong trend. The appeal of both aesthetic surgery and cosmetic medicine will reach all demographic corners of the population as plastic surgeons tailor treatments to meet the unique needs of various ethnic groups.
  • The popularity of fillers such as Evolence, Juvederm, Restylane and others will continue to increase as products evolve and new players enter the market.
  • The number of patients seeking plastic surgery procedures for body contouring after dramatic weight loss (abdominoplasty, lower body lift, upper arm lift, etc.) will rise.
  • Reloxin, an injectable form of botulinum toxin Type A, will gain FDA approval and compete with Botox, the most popular cosmetic procedure over the past five years. Other similar products may begin to enter pre-market clinical trials.
  • Consumers looking for bargain-basement cosmetic procedures will, unfortunately, produce more horror stories about “discount injectables” bought offshore and cosmetic medical surgical procedures performed by untrained or poorly trained practitioners.
  • Experimental techniques for non-invasive fat removal (SonoScultpt, UltraShape) as a future alternative or adjunct to liposuction surgery (lipoplasty) will continue to be tested in clinical trials.
  • Men will comprise a growing segment of the aesthetic surgery market. (According to a 2008 consumer survey commissioned by ASAPS, 57 percent of men approve of cosmetic surgery and 20 percent said they would consider having cosmetic surgery.).
  • As the popularity of non surgical and minimally invasive procedures continues to grow; surgeons and manufacturers will develop new techniques and products that advance the science, produce better results and lessen recovery time.
  • Cosmetic surgery “vacations” will become less popular as educated consumers understand the safety and risk issues associated with surgical procedures and travel. Surgery performed by board-certified aesthetic plastic surgeons, in accredited facilities where follow-up care is available will continue to be the safest option and the best value.
  • Following the trend in increased consumer sophistication regarding healthcare choices, board certification of practitioners and accreditation of surgical facilities will play an even more important role in choosing a cosmetic surgeon.
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