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Consumer interest in noninvasive procedures surges

Seattle — Consumers are increasingly interested in noninvasive fat reduction procedures, according a report on industry trends by Realself.com.

The site, one of the largest plastic surgery review and community websites, states in its review that procedures such as CoolSculpting (Zeltiq) is expected to become one of the most popular trends in cosmetic surgery. The procedure, in which fat cells are killed off with controlled low temperatures, has seen a 36 percent increase in Internet searches over the past 12 months.

According to the report, patients are increasingly interested in this procedure because it takes as little as an hour to do the in-office procedure, and post-procedure downtime is minimal.

The report also notes a recent study that found patient satisfaction was reported to be an average of 15 percent higher when procedures were performed by board-certified physicians. The study examined self-reported cases reviewed on the realself.com website. According to the report, “tens of thousands” of cases were examined. Some of the highest satisfaction rates included patients who received injectables, such as Botox (onabotulinumtoxinA, Allergan) and Juvéderm (cross-linked hyaluronic acid, Allergan), who reported 25 percent greater satisfaction rates with board-certified providers when compared to all providers.

Patients undergoing surgical procedures also preferred board-certified providers. Liposuction patients, for example, reported 20 percent higher satisfaction rates when treated by board-certified physicians.

“For many cosmetic surgery procedures, consumers are reporting much better results from care delivered by board-certified physicians specialized in cosmetic surgery, and this should play a factor in their decision making process when choosing a provider,” the report concluded.

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