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U.S. execs turning more to aesthetic procedures

Article-U.S. execs turning more to aesthetic procedures

Arlington Heights, Ill. — The American Society of Plastic Surgeons (ASPS), based here, has compiled statistics and anecdotal evidence suggesting that “a new brand of customer” is seeking aesthetic procedures. This “new brand of customer”? High-ranking corporate executives.

ASPS officials say that because recovery time for so many aesthetic procedures has become increasingly shorter, the industry is optimistic that more wealthy executives will be opting to undergo less-invasive procedures in order to better compete with younger colleagues.

This is in spite of the fact that recently released ASPS statistics show that in 2005, 16 percent of the 1.8 million cosmetic surgeries were performed on men — who dominate the nation’s executive ranks. That figure is down nearly 30 percent since 2000.

On the other hand, a survey by the American Society of Aesthetic Plastic Surgery (ASAPS) found that 52 percent of men approve of cosmetic surgery — twice what it was a few years ago and almost even with the 55 percent of women who approve.

Other ASAPS stats also seem to show the swing toward more men getting aesthetic procedures: From 1997 to 2005, there was a 5,668 percent rise in Botox (Allergan) injections among men, compared with a 4,893 percent rise among women. In addition, there was a 737 percent rise in buttock-lifts among men (130 percent for women) and a 1,854 percent rise in thigh-lifts for men (307 percent for women).
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