The body contouring market is expected to achieve a compound annual growth rate of 7.9% between 2015 and 2022, according to a report from research and consulting firm GlobalData. This represents an annual increase from $671.8 million to over $1.1 billion.
The report, which was generated by Brigitte Babin, a medical device analyst specializing in general surgery at GlobalData, notes that the body contouring market encompasses both noninvasive and minimally invasive fat reduction procedures like lipolysis and cryolipolysis.
“There are several drivers contributing to the strong growth of the body contouring devices market,” Babin tells Cosmetic Surgery Times. “One key driver is the rising popularity of nonsurgical options, leading to the very fast market growth of a relatively new technology. There are also two groups that have created significant growth in the market: an increase in the number of men seeking treatments and an aging baby boomer population also seeking body contouring. This later group is often looking for procedures, such as skin tightening, to combat the effects of aging.”
The 15 major markets of growth for body contouring are the United States, France, Germany, Italy, Spain, the United Kingdom, Japan, China, India, Brazil, Australia, Canada, Mexico, Russia and South Korea.
Besides advancements in the accessibility and quality of nonsurgical procedures, rising obesity rates will be a driver of demand as well. Babin says people continue their quest for easier alternatives to diet and exercise to reduce body fat content.
This escalating trend of a “quick fix” is also propelling growth in the noninvasive body contouring market. However, Babin points out that the noninvasive segment is not in direct competition with invasive or minimally invasive procedures because many patients will not consider any type of invasive fat reduction or body contouring, due to unnecessary surgery concerns, complications and financial barriers.
Between 2012 and 2015, there was an annual increase of 22.6% in the number of U.S. men who scheduled noninvasive body contouring treatments. In 2015 alone, 16.7% of nonsurgical fat reduction procedures were performed on American men, mirroring trends seen in other countries.