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So-called 'in' procedures products of media hype?

Article-So-called 'in' procedures products of media hype?

Arlington Heights, Ill. — Despite media hype that they’re the new “in” procedures, the American Society of Plastic Surgeons (ASPS) here reports that procedures such as vaginal rejuvenation, pectoral implants, buttock implants and calf augmentation are in reality “fringe” procedures that number only in the hundreds each in the United States annually.

ASPS officials recently issued a statement saying that these procedures, recently hyped as being “all the rage around the country,” are not being performed in large numbers and that there has been no “rampant interest” in them among patients of ASPS member practices.

Following reports in 2004 of the public’s alleged growing interest in vaginal rejuvenation specifically, the ASPS began tracking it and other media-hyped procedures in an effort to verify whether there were significant numbers of them being performed. The findings? In 2005, just 793 vaginal-rejuvenation procedures were performed, 542 buttock implants, 337 calf augmentations and 206 pectoral implants.

These numbers are infinitesimal, says the ASPS, when compared with the number of liposuction procedures (323,605), nose reshaping (298,413), breast augmentation (291,350), eyelid surgery (230,697) and tummy tucks (134,746) performed in 2005.

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