On September 22, the online community RealSelf began offering Business Pages as a resource for providers to connect with aesthetic consumers.
“RealSelf Business Pages are designed to be discoverable for consumers researching aesthetic treatments and searching for providers online,” says senior B2B marketing manager Dave Hollander. “Business Pages are fully integrated into the consumer experience on RealSelf and appear within relevant search results on our provider directory page.”
Hollander tells Cosmetic Surgery Times that there has been an influx of consumers visiting RealSelf “to research minimally invasive solutions. Doctors also want to be able to showcase the individuals at their practice who administer these nonsurgical treatments.”
RealSelf Business Pages ensure that aesthetic consumers discover the full range of provider options available to them, including clinics, medical spas and medical practices. “This makes it easier for consumers to connect with a provider who’s right for them,” Hollander says.
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From a provider perspective, an optimized Business Page “offers a complete 360-degree view of the people, procedures and care that set their office apart, giving local consumers another opportunity to find, choose and ultimately connect with them,” Hollander says.
Every month, more than 9 million potential patients visit RealSelf to research treatment options and find a provider, according to Hollander, and more than 400,000 potential patients are sent monthly to RealSelf providers.
“RealSelf Business Pages offer medical practices, clinics and medical spas the unique opportunity to showcase their surgeons and staff, as well as the treatments they specialize in and the care they deliver to local consumers intent on finding a provider they can trust,” Hollander says.
RealSelf data shows a strong correlation between the number of reviews an office generates and the number of contacts it receives. “A RealSelf Business Page is a place for providers and patients to share more about the people behind the patient experience, and offers a powerful way for providers to connect with high-intent aesthetic consumers online,” Hollander says.
Hollander says RealSelf is committed to being the most trusted online resource for aesthetic consumers, as well as the best marketplace for aesthetic providers to connect with new patients. “The launch of Business Pages gives eligible providers the opportunity to attract new patients and represents an exciting step in our continued commitment to providing consumers with transparent information about the full range of treatments and providers available to them,” he says.