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Introduction to ethics

In this groundbreaking issue, we explore the multifaceted topic of ethics through our series, "Do no harm" — the ethical challenges of cosmetic practice. Respected surgeons, ethicists and patients reflect on the meaning and ethical direction of a specialty that is experiencing exponential growth — and scrutiny.

In this series, we consider surgeons' as well as patients' perspectives and offer articles dedicated specifically to ethical business practices and managing patient expectations.

We would like to thank our own distinguished advisory board members, especially Dr. James Carraway, for their invaluable input and advice in helping formulate our coverage. Ethics affects every practitioner, every day with every patient. We would like to know your thoughts. Please e-mail your comments to

— The Editors

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