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'Eyes by Thermage' softens eye area

Haywood, Calif. — The newest entry in the Body by Thermage™ suite of procedures is Eyes by Thermage, a noninvasive eye area procedure.

According to the company, the new procedure allows physicians to reduce hooding; improve texture, tone and smoothness of the eye area; and soften fine lines and crow's feet.

Along with the procedure, the company is introducing the new 0.25 cm2 ST ThermaTip™ which allows clinicians to more effectively and safely treat the upper eyelid area, according to the company.

According to an independent survey of 2,000 patients willing to consider cosmetic procedures, 57 percent of women are interested in a cosmetic procedure that reduces lines, wrinkles, crow's feet and bags around the eyes, the company reports.

Eyes by Thermage uses a unique, deep-heating monopolar capacitive radiofrequency technology to stimulate and tighten existing collagen as well as activate new collagen growth. Patients benefit from a single treatment with no downtime. Results are subtle and improve over time as new collagen forms, according to the company.

Body by Thermage was introduced in January 2006 after Food and Drug Administration (FDA) clearance expanded the Thermage technology not only for the periorbital region and mid/lower face area, but also to the face, eyes and off-face indications including the arms, thighs, buttocks, abdomen, legs and hands.

"This new brand (Body by Thermage) more accurately communicates our expanding suite of procedure offerings," Sherree Lucas, vice president of marketing at Thermage, says.

CEO Steven J. Fanning says the FDA clearance opens up various new areas of treatment for practitioners.

"The clearance, along with our current clearances and the FDA approval to begin an Investigational Device Exemption (IDE) study to evaluate the use of Thermage technology to treat the upper arms, demonstrates our commitment to developing new, off-face protocols and further expanding our technology," he says.

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