Suneva Medical announced this week that the injectable dermal filler ArteFill® has been rebranded to Bellafill®.
Bellafill, FDA-approved for the correction of nasolabial folds, or smile lines, is a combination of purified bovine collagen (80%), PMMA (polymethylmethacrylate) microspheres (20%) and lidocaine.
Nicholas L. Teti, Jr., the company’s Chairman and CEO, says this product rebranding effort better represents the product. “We feel that the brand Bellafill® better embodies the transformational outcomes this unique product can provide to our customers and their patients,” Teti states in a company press release dated Monday, December 1, 2014.
As for the company’s commitment to generating awareness of the new brand name, Teti also assures, “Suneva will build and invest in Bellafill® to increase awareness for the new brand."