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Allergan survey: Face wins

Article-Allergan survey: Face wins

Given a choice, face or body enhancement, most women say it’s all about the face. That's according to a recent national survey conducted by Allergan and Wakefield Research.  

As part of its effort to promote hyaluronic acid filler Juvéderm Voluma XC, Allergan Inc. retained Wakefield Research to conduct a national survey of women ages 21 to 65. According to an Allergan news release announcing the survey results, when asked to choose either face or body, nearly 60 percent of the respondents said they’d rather have a youthful-looking face. In addition, 64 percent said the shape of their face has changed over the years, and 44 percent said they’ve noticed a decrease in cheek volume or fullness over the past decade.

Notably, nearly 45 percent of respondents said they believe that if they lose volume in their cheek area, there is nothing they can do to correct it.

Juvéderm Voluma XC is the only FDA-approved hyaluronic-acid dermal filler designed to temporarily correct mid-face volume loss. 

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