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AesthetiPedia: What's in it for you?

Looking for a patient information resource that addresses aesthetic skin concerns and also provides treatment options? Meet AesthetiPedia, a new website launched by Israeli medical-device firm Lumenis, which claims to provide information about the latest energy-based skincare treatments for common skin conditions such as pigmentation, hair removal and rejuvenation.

AesthetiPedia addresses everything from age and sun spots, acne scars, fine lines and wrinkles to unwanted hair, stretch marks, scars, leg veins and rosacea, among others. The site also offers information about treatment options including intense pulsed light (IPL), non-ablative skin resurfacing and hair reduction, and includes skin-care tips from leading dermatologists on topics such as how to achieve a radiant complexion and the best way to protect skin against damage from the sun’s rays.

But what's in it for you? The site also features Find a Center, which enables patients to select the treatment they’re interested in and find a practice in their area where they can consult with a dermatologist or aesthetician. All you have to do is fill out an online form to request being listed.

“The website is a key information resource that we, as practitioners, can use to refer our patients to so that they can learn more about available treatments,” Sabrina Fabi, M.D., a San Diego dermatologist and cosmetic surgeon, tells Cosmetic Surgery Times. “As a practitioner, the website is very useful, as it really provides an overview of all the treatment options available. For patients, the resource serves as a platform to easily access information about the most suitable procedure for their skin concern.

“Additionally, patients can learn more about actual procedures, the time it takes, factors to consider post-treatment and, most importantly, they can see a range of before-and-after pictures. I encourage all skincare professionals to share this website with their patients.”

EAB Opinion

 

EAB Opinion

Cosmetic Surgery Times asked Medina, Ohio, dermatologist Helen M. Torok, M.D., a member of sister publication Dermatology Times’ Editorial Advisory Board, for her opinion of the new site.

“The website is user-friendly, informative and patient-oriented,” she says. “However, it is misleading in its statement that it offers information on the latest technologies — they should have stated the latest Lumenis devices. However, they are supporting their website so they can promote their own technologies and devices. But it does not encompass all devices on the market.”

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