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3 Top non-surgical trends

Preliminary survey findings just released by the American Society for Aesthetic Plastic Surgery (ASAPS) indicate surgical procedures rose 7% and nonsurgical procedures soared 22% in 2015, compared to 2014.

While ASAPS isn’t releasing the full 2015 statistical report until March, this glimpse shows healthy demand for cosmetic procedures, with some of the most notable growth among men. For example, one of the survey’s findings was that there was a 25% increase in the number of men undergoing gynecomastia from 2014 to 2015.

Revisting 2015: What the new ASAPS stats mean for your practice

Other findings include:

Fat grafting to the buttocks, breasts and face remains popular, with nearly 50,000 fat grafting procedures to the face, alone, in 2015.

Demand for buttock lifts rose 32% in 2015, suggesting a trend for lifted, perkier bottoms, versus bigger bottoms.

Demand for injectables, from botulinum toxin types to hyaluronic acid fillers, jumped 21% in 2015, compared to the prior year.

More people are seeking tattoo removal, which increased 37% in 2015, and hair removal, up 39% that same year.

Ultrasound technologies, including Ulthera (Ultherapy), Thermage (Valeant Pharmaceuticals) and Pelleve (Cynosure), are driving demand for nonsurgical skin-tightening, which soared 58% from the prior year. But it’s not only what’s new that’s attracting cosmetic patients. Demand for liposuction was up 16% in 2015, compared to the year before. In 2015, 396,048 liposuction procedures were performed, according to ASAPS.

The ASAPS cosmetic surgery data bank has national annual data collected from 1997 to 2015. The latest survey reflects responses from more than 740 board-certified practicing physicians. 

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