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Baby boomers, ‘matures’ desire helping hand as they age

Article-Baby boomers, ‘matures’ desire helping hand as they age

New York — A study of more than 30,000 American adults over the age of 42 indicates that far from aging naturally, baby boomers (people born between 1946 and 1964) and “mature” consumers (those born before 1946) are looking to give nature a helping hand.

The study, conducted by New York-based market-research firm Focalyst and entitled “The Realities About Aging Naturally,” theorizes that approximately 48 million consumers (33 million baby boomers and 15 million “mature” consumers) say they are planning on purchasing anti-aging products in the next 12 months — which could represent more than $4 billion in total spending.

The study also says that while more than 31 million boomer and “mature” consumers are proponents of aging naturally, they still are planning on buying and using anti-aging products.

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