Mara Shorr, B.S. and Jay A. Shorr, B.A., M.B.M.-C.

Having worked with medical aesthetic and cosmetic practices across the country, we have learned that many practices believe that its most profitable patient is the one who comes in for a single large surgery. But in...

While it can take months to bring a patient into your practice, it takes only seconds to lose them. And while you may shake your head at the loss or be left feeling confused about where it went wrong – more often than...