Sponsored by: Cutera
The pandemic has resulted in trends that are affecting the world of aesthetic treatments, including the demand for non-invasive body sculpting. Cutera (Brisbane, Calif.) offers aesthetic physicians truBody, a complete body-shaping solution that pairs truSculpt iD® to remove fat and truSculpt flex® to build muscle for comfortable treatments and proven results.1a, 1b, 2
According to Arash Morazadeh, MD, of AM Facial Plastics in Beverly Hills, Calif., truBody offers solutions for a very broad demographic of patients, both male and female.“We are seeing more people coming in for these treatments,” he shared.“We are treating more areas than ever. We are also seeing a broad age range, including people in their 20s all the way into their 80s, and all are enjoying benefits.”
The broad demographic is a direct result of the truBody pairing of both truSculpt iD and truSculpt flex technologies, which helps amplify results with customized treatments.“Those with a more moderate thickness in their fat pads see more dramatic results, quickly,” Dr. Morazadeh explained.“But I find that even those who are heavier set enjoy benefits because this device is highly customizable and not restricted by body mass index (BMI). This opens the door for more body types; you might need to do more sessions, but once the patient understands, their expectations match the results.”
The truSculpt iD targets unwanted body fat in 15 minutes with no downtime and no recovery time needed, with a 24% fat reduction on average in a single treatment.1a, 1bThis is complemented by truSculpt flex muscle building technology, which strengthens, firms, and tones muscles with three treatment modes that replicate an intensified crunch, squat and twisting actions to provide an increase in muscle mass. Dr. Morazadeh reported that the technology benefits both his employees and patients.“I think the technology is very user-friendly, very well tolerated, and the results are very important when you are doing procedures for patients with high expectations.”
Referrals are the backbone for many aesthetic practices and so become an important part of marketing and return on investment (ROI). Tahl Humes, DO, medical director of Vitahl Medical Aesthetics in Denver, Colo., utilizes the truBody in her practice and sees the benefit for both her patients and her business.“Patient reaction is overwhelmingly positive because we don’t sell a service, we sell an outcome,” she stated.“The benefits for our patients are no downtime and great results. And when our patients see great results, they are satisfied and come back to treat other areas. As they obtain even more great results, they refer their friends."
Pairing treatments like truSculpt iD’s monopolar RF technology and truSculpt flex’s multi-directional muscle stimulation (MDS) provides patients with the results they expect from a solution that can be delegated, if necessary.“It doesn’t cost me a lot of money to perform this treatment, yet the value is very high,” Dr. Humes said.“And, I can delegate the treatment to nurses and estheticians, which frees up my time. We are able toults they refer their friends.”
In today’s post-pandemic world, aesthetic physicians have the ability to help patients restore or improve both appearance and confidence, and Cutera makes it easy.truBody technology offers proven and long-lasting results, and with the popularity of body shaping treatments still on the rise, aesthetic physicians can deliver a safe and affordable option to their patients.
1a. Taub A, Bartholomeusz J.Ultrasound Evaluation of a Single Treatment With a Temperature Controlled Multi-Frequency Monopolar Radio Frequency Device for the Improvement of Localized Adiposity on the Abdomen and Flanks. J Drugs Dermatol.2020;19(1):28-34
1b. Somenek MT, Ronan SJ, Pittman TA.A Multi-Site, Single-Blinded, Prospective Pilot Clinical Trial for Non-Invasive Fat Reduction of the Abdomen and Flanks Using a Monopolar
2 MHz Radiofrequency Device.Lasers Surg Med. 2021 Mar;53(3):337-3432. Stephen J. Ronan M.D.A Novel Bio-Electric Current Stimulation Device For Improvement Of Muscle Tone 7/2019.