Sponsored by Fotona
Regardless of economic and social forces, a quality aesthetic practice is safe, friendly and oriented to promote patient confidence, in addition to providing standout results. Most practices start by focusing their array of therapeutic options and then expanding as appropriate. The Fotona4D® treatment protocol from Fotona (Farmers Branch, Texas) is ideal for practices at any point in the development timeline because return on investment (ROI) is high, it can be used for a variety of applications (including adjunctively with other therapies) and the learning curve for performance is manageable. Most of all, safety and quality of results are excellent.
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John W. Stevens, DNP |
Fotona4D utilizes four specialized modes of delivery and two laser wavelengths for a facial revitalization therapy that treats inside and out. This four-stage protocol starts with gently treating the mucosal surface inside the mouth behind the cheek, followed by pseudo-fractional resurfacing, more gener- alized deep bulk heating to induce collagen remodeling, and a light laser peel-like final step where aggressiveness can be tuned to patient preference and tolerance. Fotona4D can be performed on the company’s versatile flagship SP DynamisTM platform as well as the new TimeWalkerTM system, which features a more focused array of offerings.
John W. Stevens, DNP, founded deNovo Health & Aesthetics (Dallas, Texas) in 1997. He recently used Fotona4D to drive demand and pay for his new SP Dynamis platform within 11 months. “Our corporate philosophy is to ensure patient satisfaction, create loyalty, show appreciation and request participation,” he explained. “It cannot be overstated how our integration of the SP Dynamis and Fotona4D built patient relationships that were the springboard. We created an extensive survey for our patient base to determine the level of interest in specific treatments, their perceived likelihood to buy, and how much they thought such services should cost.”
Dr. Stevens added that while they didn’t clue participants into exactly what they were getting at, they did let them know that this involved patients in the choice of a new technology for the practice, generating excitement with a sense of inclusion and importance. “Our response rate was about 12%, which is well above what one might expect,” he reported.
Based on the responses, “It quickly became clear that SP Dynamis was a perfect fit, offering the full range of what we needed in one system,” Dr. Stevens expressed. “Fotona’s reliable, easy-to-use, versatile platforms will have that kind of effect on decision makers once one fully examines their capabilities.”
“We rewarded survey participation with a thank-you letter, and once we had the new treatment in place, we provided participants with special limited-time deals, which were not promised in advance,” Dr. Stevens added.
Creating a calendar of promotions and packages was the next step. “We designed monthly specials, some including maintenance packages or bundles with other therapies to push for 5,000 patients treated,” said Dr. Stevens. “These specials were available for everyone. We concentrated the generated revenue to pay off the device in less than a year.”
“Bear in mind that this was using the higher-priced SP Dynamis. A practice choosing the TimeWalker system could either pay off the device more rapidly, or in a similar time-frame with a smaller patient base to draw from,” Dr. Stevens pointed out.
