Sponsored by Venus Concept, Inc.
Combining the strengths of the tried-and-true 1064 nm diode laser with proprietary (MP)2 and best-in-class electrical muscle stimulation (EMS) technology, Venus Bliss MAXTM from Venus Concept, Inc. (Toronto, Ont., Canada) is a standout 360° non-invasive body shaping solution in an increasingly competitive market. Though sophisticated, it is easy to use and safe. Treatments can be done in a single session requiring only about 20 minutes, or in combination with TRIBODYTM, by mixing and matching the three distinct modalities.
Michael H. Gold, MD is the founder and medical director of Gold Skin Care Center, Advanced Aesthetics Medical Spa, The Laser & Rejuvenation Center and Tennessee Clinical Research Center in Nashville, Tenn. According to him, “By combining these three technologies, Venus Bliss MAX allows us to target the three key treatment vectors of body contouring: fat, muscle and skin laxity. The laser for fat reduction and radiofrequency for skin tightening components are proven technologies. Add to that the new FlexMAX EMS for muscle toning and strengthening from underneath, plus high patient satisfaction, and it is easy to see why we like it so much.”
“Bliss MAX is the only device in its category to combine these three technologies in a single body shaping platform, taking this treatment category to the next level,” added Anat Kotler, vice president of global marketing and product management for Venus Concept. “It builds on the success of the original Venus Bliss, providing a comprehensive solution for existing and new customers. With the FlexMAX EMS, we introduced our exclusive Adaptive Mode featuring AdapTarget, AdapTrain and AdapTensity. We can target seven muscle groups selectively, use adaptive algorithms, and tailor treatment parameters to achieve optimized results with maximum comfort. We believe the adaptive mode will be a game changer for the muscle toning category and the industry overall. The Bliss MAX is the ultimate one-stop-shop to address the most in-demand body shaping procedures.”
The 1064 nm diode laser is known as the gold standard in non-invasive fat reduction, Dr. Gold noted. “We have seen the science. It delivers energy more uniformly, and the device’s onboard water cooling maximizes our ability to deliver that energy safely to get the most out of the treatment.” The diode laser is indicated for non-invasive lipolysis of the abdomen and flanks, and recently achieved clearances for the back and thighs as well for patients with a BMI of 30 or less.
Proprietary (MP)2, powered by MultiPolar Radiofrequency (RF), and Pulsed ElectroMagnetic Fields (PEMF) with VariPulseTM technology, propels the final result to new heights. “We know, from extensive experience, that these types of magnetic fields affect fibroblast production while improving lymphatic drainage. Mechanical massage has also been scientifically demonstrated to enhance non-invasive body contouring outcomes,” Dr. Gold said, “but this is also where you turn a body shaping therapy into a treatment for cellulite. RF plus PEMF by itself is FDA cleared for the temporary improvement of the appearance of cellulite because we really need to improve local microcirculation and drainage to do that consistently and effectively.”
The unique body contouring results come from the powerful synergy of these modalities, said Dr. Gold. “This is what both us and the patients are looking for in a body shaping platform, the ability to comprehensively, non-invasively, and comfortably recontour the silhouette with a tightening of the related areas of laxity or potential laxity.”