Sponsored by Firm Media;
The aesthetic industry is a specialized and competitive market that requires a proactive approach to practice marketing to remain relevant. To make things more challenging, most physicians have little hands-on business training. Fortunately, companies like Firm Media (Ontario, Calif.) are here to help.
A Unique Approach to Marketing
According to Firm Media’s CEO, Chris Suchánek, the Company offers the full suite of digital marketing services like custom web design, SEO, pay-per-click (PPC) advertising, social media marketing, lifestyle videos and photography for today’s visually driven world. “We have invested heavily in a whole host of proprietary conversion tools like patient education and treatment calculator widgets,” Mr. Suchánek reported. “We also manage more traditional services like reminder marketing, commercials and billboards.”
While marketing foundations are essential, Firm Media’s stand out products include AI-driven analytics tools with a reputation management platform that gives their clients a competitive edge.
Joshua Goldman, MD, a plastic surgeon at the Vegas Plastic Surgery Institute (VPSI) in Las Vegas, Nev., shared that Firm Media helped his practice showcase their specialties. “Everyone boasted excellent SEO, beautiful website design, social media guidance and ensuing practice growth,” he began. “But we wanted a company that could deliver on traditional methods and was willing to take risks with us on growth propositions.
“My practice is a bit different than most, so I was looking for something different,” Dr. Goldman continued. “In starting our practice, branding was at the forefront of our minds. Designing a logo that represented VPSI was extremely important to us. We had a really specific vision, and the entire Firm team delivered a branded collateral package that exceeded our expectations.”
William Bruno, MD, plastic surgeon at William Bruno Plastic Surgery in Los Angeles, Calif., was searching for a marketing company to assist with website design, SEO, social media, PPC and video production. He partnered with Firm Media to help his practice thrive in a challenging location for cosmetic surgeons. “Firm Media has improved my web presence noticeably over the years, which is difficult in such a competitive market like West Hollywood/Beverly Hills,” Dr. Bruno shared. “Firm Media is very responsive to our questions, and I also appreciate that they bring new ideas to me to continually improve my practice.”
The personal touch has worked for Dr. Bruno. “They did a great job with my website design and video production for the website,” he added. “My practice has been able to grow over the years with the help of the Firm Media team. I am grateful for all their support and guidance in digital marketing, which is an area that most physicians lack education.”
“We have spent the last 15 years developing processes designed to produce the best possible results with the least hassle,” Mr. Suchánek reported. “Differentiating our clients with brand-specific websites and marketing campaigns that convert leads to patients is our goal. From the first full team kickoff call to the analytics reviews, we do all we can to help our clients understand how their marketing dollars are working for them.”
It is a strategy that seems to be working. “Marketing is about visibility,” Dr. Goldman explained. “We want patients to easily find us when seeking our expertise. When they reach us, we want to express excellence, creativity and authority. With Firm, we have achieved that.”