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EVENTS & EDUCATION: Practice management strategies a focal point of The Aesthetic Show 2019

EVENTS & EDUCATION: Practice management strategies a focal point of The Aesthetic Show 2019

It’s one thing to have great skills as an aesthetic clinician, but practice management expertise is imperative to turning those skills into financial benefits. Understanding this critical need, The Aesthetic Show 2019, taking place July 11 – 14 at the Wynn Las Vegas, is making practice management a priority, offering a menu of course opportunities for attendees throughout the entire four-day event. 

The Certified Aesthetic Consultant Program

On Thursday, July 11, attend this full-day, intensive and interactive pre-show session to gain innovative, real-world strategies for patient communications, technology, Google algorithms, practice management and business plans. Focus areas include advanced marketing techniques, advanced practice metrics and business planning, advanced counseling and consultation conversion strategies and management skills for practice success. 

Advanced techniques for practice success special focus courses 

Beginning Friday, July 12, practice management experts and physician influencers will lead a series of special focus courses dedicated to advanced techniques for practice success. Module I: Patient Demographic Segmentation in Marketing will deal with how practices can meaningfully and successfully connect and capture a wide spectrum of patients using a more targeted approach to marketing. 

This series of focus courses continues on Saturday, July 13, with Module II: Social Media Marketing, in which successful social media influencers will reveal their secrets and insights to  effectively elevate your practice and brand using social media. 

Also, on Saturday, Module III: Practice Management and Growth Concepts will address the distinct and dynamic factors involved in building and maintaining a successful aesthetic practice. Topics will include strategies for business growth, such as how to maintain strong professional core values and philosophies, staying ahead of the competition, building a brand identity, growing your patient base and increasing the bottom line. 

Main program sessions

In addition to these supplemental courses, The Aesthetic Show’s main program will offer two sessions dedicated to practice management and legal regulations: The Legal Structure of an Aesthetic Practice and Practice Management and Marketing. 

Taking place on Saturday, July 13, The Legal Structure of an Aesthetic Practice session will delve into advertising restrictions that could result in FTC violations, the legal ins and outs of  medspas and aesthetic practices, and asset protection. 

And on Sunday,  July 14, the Practice Management and Marketing session will present case-studies and provide attendees with a comprehensive checklist they can use in practice to take their businesses to the next level. And for the first time, this session will offer an interactive panel discussion with a Q&A opportunity for attendees. 

The Aesthetic Academy announces first-ever call for abstracts

For the first time ever, The Aesthetic Academy (TAA) will be accepting abstract submissions for the 2019 San Diego and Dallas events. 

Now in its ninth year, TAA has firmly established itself as the leading two-day program for medical professionals from all specialties to become immersed in the latest innovations and  highest standards of excellence in medical aesthetics. 

To help ensure a balanced program that delivers on a range of key themes and cutting-edge innovations, we invite you to submit abstracts for prospective contributed oral presentation(s) for one or both of the 2019 events. Related topics include: sexual health (all genders); nonsurgical and/or minimally invasive aesthetic treatments (body shaping, skin  tightening, energy-based facial rejuvenation, facial injectables, threads, hair restoration, microneedling indications, etc.); regenerative aesthetics; generational aesthetics; integrative / bespoke treatments; skincare advancements; and emerging approaches to practice marketing and management. 

We encourage inclusion of recent scientific and/or clinical data support of the abstract, or reports from the author’s most recent management experiences. 

The submission deadline is June 15, 2019. To learn more about The Aesthetic Academy or to submit your abstract, visit: www.theaestheticacademy.com

About The Aesthetic Academy

Offering two locations (San Diego; October 12-13, 2019 and Dallas; November 8-9, 2019), The Aesthetic Academy is a unique series of two-day advanced hands-on procedural training and comprehensive development conferences. Attendees receive a well-balanced program that highlights key aesthetic services, with live treatment workshops and the marketing strategies necessary to build a thriving practice. 

About The Aesthetic Show

The Aesthetic Show is the most important and Influential event dedicated to the rapidly-expanding field of aesthetic medicine. Learn more about this year’s event featuring 100+ expert speakers delivering more than 20 CE credits and 35 hours of content by visiting  www.aestheticshow.com.

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