Gone are the days when middle-age and older patients dominated demand for aesthetic procedures. Today’s thriving aesthetic practices are multigenerational. And, thanks to social media and other influences, aesthetic industry revenue is driven by the desires of millennials and even younger patients wanting to not only tweak their looks, but also prevent visible aging.
The need for aesthetic providers to understand generational differences is so vital for modern-day practice success that The Aesthetic Show leadership not only coined the term “Generational Aesthetics,” they are highlighting the theme in a Keynote Address featuring Kim Lear.
Generational expert and a millennial herself, Ms. Lear will enlighten attendees about what shapes generational attitudes, generational differentiators, cultural influences impacting generations, generational trends and more.
Once Ms. Lear sets the stage with this intimate look at generational nuances, an expert panel of aesthetic providers will bring the topic to life with real-world practice experiences.
Plastic surgeon Andrew Ordon, MD, will lead this panel discussion featuring Erez Dayan, MD (plastic surgeon; Reno, Nev.), Lara Devgan, MD (plastic surgeon; New York City, N.Y.), Jason Emer, MD (dermatologist; West Hollywood, Calif.), Lori Robertson, MSN, FNP-C (Brea, Calif.) and Leif Rogers, MD (plastic surgeon; Beverly Hills, Calif.). The panel will share best practices for meeting the demands and desires of today’s baby boomers, millennials, Gen X-ers and the upcoming Generation Z, and help define how age and generational attitudes impact cosmetic demands, desires, attitudes and expectations.
The new reality is that beauty is in the eye of the generational beholder.
Those attending the Generational Aesthetics Keynote Address will return to their practices armed with the tools and insights to create or grow their multigenerational practice. They’ll gain a better understanding of how to market to consumers of different generations, how to offer procedures that appeal broadly to different generations, and how to convert and keep them as patients.
For 13 years, The Aesthetic Show has led the way as the most important and influential event dedicated to the rapidly expanding field of aesthetic medicine. Learn more about the 2019 event (July 11–14) featuring more than 100 expert speakers delivering over 24 hours of continuing education (CE) credits, spanning the science and business of aesthetic medicine, by visiting www.aestheticshow.com.
Save the date for Vegas Cosmetic Surgery 2020!
Widely renowned as the premier multi- specialty aesthetic conference, Vegas Cosmetic Surgery (VCS), which just celebrated its 15th anniversary in June, is pleased to announce dates for 2020. VCS 2020 will take place from June 10–13, at the Bellagio in Las Vegas and feature an all-star faculty from the fields of facial plastic surgery, plastic surgery, dermatology and oculoplastic surgery. Mark your calendars for another can’t-miss, topnotch educational event. Learn more at www.vegascosmeticsurgery.com
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Third edition of bestselling Botulinum Toxin Guide now available
CRC Press, part of the Taylor & Francis Group, has released a third edition of its bestselling Botulinum Toxins in Clinical Aesthetic Practice. This two-volume guide to the complexities of botulinum toxins has been extensively revised, updated and expanded. Volume 1 examines clinical adaptations in the toxins in use today, use with other injectables, use for other parts of the body and other indications and legal aspects. Volume 2 provides detailed documentation of the functional anatomy and injection techniques for the face, neck and upper chest. Every medical aesthetic practitioner will benefit from this comprehensive and authoritative guide created by international experts. To learn more visit: www.crcpress.com.