Cutting Edge 3D Visualization Technology Reveals Results, Maximizes RevenueCutting Edge 3D Visualization Technology Reveals Results, Maximizes Revenue

Seeing is believing, and in aesthetic medicine this goes hand-in-hand with patient satisfaction. “If your patients are not satisfied, they will not return, or they may tell others that they had a bad experience,” according to Jorge Gaviria, MD (Houston, Texas), a board-certified physician in medical aesthetics and gynecological laser and surgery procedures.

The challenge is, some patients may not notice changes after aesthetic treatment – not all are easily discernible with the naked or untrained eye. Quantificare, Inc. US (Suwanee, Ga.) offers a solution with the LifeViz® series of all-in-one portable 3D systems for face and body visualization to illuminate patient understanding and help physicians achieve the best possible outcomes. “Three-dimensional (3D) photography and software analysis provide us with a magnificent, essential tool for success,” Dr. Gaviria stated. “It gives us valuable quantifiable, objective data to help us advise patients on the best treatment options as well as document results.”

Portable, Simple, Reproducible

LifeViz cameras are easy to use and portable by design to make patient in-office photography simple, reliable and reproducible. Software for digital analysis and before and after photo comparison provides additional capabilities. “Instead of needing a dedicated room for the best, most consistent photographs between sessions, we simply bring LifeViz into the room and capture the patient’s picture. It will automatically upload it to the computer in less than two minutes thanks to built-in cutting-edge artificial intelligence,” Dr. Gaviria explained. “We can show them information that tells the story for us on in-office monitors, and patients may bring their 3D pictures home on their phone thanks to connectivity features.”

Patient Confidence Leads to Conversion

These capabilities also improve conversion rates by offering detailed information that both convinces and reassures patients. “My goal is happy patients, but there is an important financial benefit to visualization because they are more comfortable saying ‘yes.’ High conversion leads to reliable return on investment, not just for the machine but for every device whose outcomes can be better revealed using this technology.”

The Consult Strategy

Dr. Gaviria employs what he believes is an extremely effective strategy for including visualization in the consult. He charges for it but will apply that amount to the treatment cost if patients choose to move forward. “This provides patients an incentive that is almost risk free. If the patient has come to me, they already want something improved, so this makes it easier for them to see it and make the right choice,” he explained. “We get paid for our time if they do not seek treatment with us. There is also a possibility for upselling because patients naturally want treatment when they see themselves so clearly. LifeViz also communicates to patients that you are dedicated to offering the best technology, which adds to their confidence,” Dr. Gaviria noted. “The promise of clear, consistent, quality 3D photographs providing evidence of outcomes is good for me and my patients because it shows the undeniable change, reducing the likelihood of dissatisfaction.”

Dr. Gaviria currently employs the LifeViz Mini Pro system in his practice and is considering adopting the LifeViz Infinity Pro technology for the body as well. “I went to Barcelona, Spain, and used the body visualization device myself,” he shared. “I was extremely impressed with how well it reveals changes, and [it] will definitely impact my practice.”